Focused on creating and building beautiful, fast cars.

As always, the fortunes and future of Jaguar are of great interest, especially to those who share our passion for beauty and performance.

Since the company was founded by Sir William Lyons in 1922, has been to create and build beautiful fast cars. Cars that bring the enjoyment and exhilaration of driving to life.

Creating exclusive, sophisticated and understated automobiles has always been a Jaguar hallmark. Ian Callum, Jaguar's design director, put it in this way: "You should always feel better when you get out of a Jaguar than when you first get into it."